In 2021, New Media Advocacy Project (NMAP) conducted research into how media trends related to COVID-19 inspired shifts on major human rights issues. The objectives of the research were to: 1) Identify shifting societal values that may have emerged due […]
Karen Heredia
Finding Hopeful Narratives for a Greener Appalachia
This report summarizes key findings from a recent round of audience testing that NMAP conducted with people living in the Ohio River Valley using dscout, a flexible online tool that provides fieldwork-quality insights by allowing participants to deeply immerse themselves […]
Petrochemicals in Southern Louisiana
In June and July 2020, NMAP conducted a media landscape analysis for Louisiana Bucket Brigade, surveying an extensive media sample relating to the oil, gas, and petrochemical industries in southern Louisiana. The purpose of this research was to identify key […]