Rights Reframed

NMAP created Rights Reframed in response to the sharp increase in far-right digital activism, which is well-funded, savvy, and has contributed to the rapid spread of disinformation and hate speech that undermines human rights globally. 

Rights Reframed is a mentorship and movement building program to cultivate communities of practice grounded in narrative strategy, and to bring unlikely allies into justice movements around the world. Together, participants explore how audience-centric visual storytelling and strategic digital activism can change the tide on some of the toughest social issues facing activists around the world—including challenging government or corporate disinformation, or entrenched, harmful cultural narratives. 

Rooted in our decade of partnerships with human rights organizations in more than 30 countries, we post open calls for cohorts of activists based in a certain region or working on a particular thematic issue, and mentor them over the course of 12 months to develop, produce, and distribute unique visual narrative change campaigns. We teach NMAP’s multi-disciplinary framing methodology and, through three in-person convenings, bring in a range of experts—cognitive and behavioral scientists, regional media experts, artists and filmmakers—to help expand the toolset and mindsets of our participants. 

By recruiting mentors for future cohorts from among our growing Rights Reframed alumni network, we keep participants engaged and immersed in the narrative change tactics that can help progressive movements adapt and become more effective. 

Open Calls for Proposals

The call for proposals for the 2019-2020 program year is closed at this time. Please check back in August 2020 for our next call, or sign up for our news at the bottom of this page to ensure you’re alerted when the call goes out.

Program Alumni

2018-2019 Cohort

Vahagn Antonyan is a journalist from Armenia. His project, titled Families in the Dark, was a short documentary film investigating one of many military deaths in Armenia during peacetime. 

Timur Karpov is a photographer and videographer from Uzbekistan. His project positions the Uzbek cotton industry’s environmental and human rights violations alongside each other, speaking to major clothing brands and appealing to their environmental commitments and public stances on sustainability.

Svetlana Knyazeva is a Brussels-based human rights activist from Russia. Her Rights Reframed project, titled Atlas Central Asia, used Instagram as a platform to spark pride among youth in Central Asia for their unique cultural and environmental heritage and identity. 

Natalia Li is a photographer from Kazakhstan. Her project was a multimedia traveling exhibition, titled Oil Dreams, that challenges master narratives around oil drilling in Western regions of the country.

Naira Meliksetyan is a lawyer and public servant from Armenia. Her project was a short documentary that looks at the mining industry’s impact on people in Armenia, reframing the typical environmental narrative of destruction and doom and focusing instead on empowering Armenian youth to demand their human and environmental rights.  

Natalia Rezneac is an activist from Moldova. Her project, titled Women’s Solidarity in Moldova, was a short documentary that aims to take on the pervasive culture of misogyny and domestic violence in Moldova. 

Rahim Shaliyev is an Azerbaijani journalist based in Georgia. His project, titled Azeri Rights in The Republic of Georgia, is a two-part short animated piece (part 1, part 2) that focuses on the rights of Azeri minority in Georgia, as well as other ethnic minority populations who live in the country. 

Eka Tsotsoria is a Georgian filmmaker. Her project was an experimental docu-music video titled When I Dance that explores the ways that sexism and policing women’s bodies undermines justice movements. 

Halyna Vasylenko is a Ukrainian activist. Her project was a multi-facted social campaign titled Waiting For You at Home that blended online and offline actions to build public support for Crimean political prisoners, especially those imprisoned as a result of ethnic discrimination. 

Olga Volynska is a human rights activist, writer, documentarian, and journalist from Ukraine. Her project was a short documentary titled Unbroken Women that follows the life of three former female civil POWs. 

Maryna Zastavna is a Ukrainian communications and outreach consultant. Her project, titled Do You Know Your NGO?,  was a “man-on-the-street,” vox pop-style video project that uses humor to look at the apathy, lack of knowledge, and, at times, direct hostility Ukrainian human rights organizations face from the public.