NMAP and Center for Transnational Environmental Accountability (CTEA) commissioned this qualitative study to understand Chinese audiences’ perceptions about China’s environmental impact abroad.
Despite the ongoing and rapid financial investment portfolios of Chinese companies globally, natural and human life must be prioritized and protected. In Guinea, the country of focus for this project, mining threatens local livelihoods, health and wellbeing of communities. In advance of any media design or intervention, a look at the foundational values, priorities, frameworks of belief and motivational mechanisms either for or against environmental protection within China provides a helpful starting point.
This information will be used to inform strategic media that will champion experts’ ongoing work to promote tighter regulations and consideration of local communities.